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Jackpot is a mobile game where we ask a question. You answer it. If you get it correct? Well, you win the Jackpot!
Skills: Figma, Adobe Suite, Agile, Game Design, Email Marketing
Website: playjackpot.tv
In 2019, I created a game that was simple as it gets. We ask. You answer. If you are correct, you win. It proved to be very sticky. By the end of the calendar year, we reached a trial agreement to run Jackpot in bars all over Chicago.
Each day, we ask a question. Players would receive an SMS or email reminder. Upon entering they see the game lobby. After only a few taps, they were entered. If they guess correctly? They win!
Now, I totally understand, "Dan, this is like impossible, how could anyone guess this correctly?" Well, it was free to play, so why not take a guess? Our goal was to collect eyeballs with this easy (and free) game.
Problem: Playing Jackpot in a venue or bar, created a juicy user experience challenge. How do we get a user, who has no idea about Jackpot, entered into a contest with the least amount of friction?
Solution: The answer was strategic placements on the TVs around the bar. We display the question, the prize (usually like tater tots or pizza) and a code for how to enter into the private game. We also added a perk to the game if the customer signed up for the bar's loyalty program. This was insanely valuable to the establishment.
What we did: One of our bar partners asked us if we could run a Jackpot question for the TV show "The Bachelor". We said "lol of course!" We ran Jackpot questions in a bar in Wrigleyville on Monday Nights during the season with Pilot Pete. We had questions like: "Who will cry first?", "Who will drink first?", "Which of these events would happen first?" The prize was a FREE Appetizer.
Why it was a success: This bar was to be packed with women on a Monday night. Not the typical sports bar crowd. So, when they started arriving, we had our question on every TV in the bar. Every TV. The question was funny and engaging and most people couldn't resist entering in. When it was time, all the TVs would flip over to show. This engagement added hundreds of new signups to the loyalty.
